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Friday April 10, 2026 10:05am - 10:30am PDT
Why Cost, Scale, and Architecture Matter More Than Model Brilliance

AI is revolutionizing enterprise work, yet many orgs struggle with the complex economic factors underpinning it. As workloads intensify and expand, the expense associated with leveraging advanced AI models escalates quickly. As AI becomes a staple in everyday operations, token consumption is outpacing the capabilities of traditional architectures, straining existing systems.

This session will unveil Big‑T Notation, a pragmatic framework designed to equip engineers and decision-makers with a fresh perspective on token management. By positioning tokens as the fundamental metric for both cost control and scalability, the talk draws upon established engineering principles to clarify the role tokens play within AI ecosystems. Attendees will explore how choices in model selection and prompt design directly influence financial outcomes, and discover how mechanisms like credit-based pricing can obscure genuine opportunities for system optimization.
The audience will leave with a framework for assessing their AI workloads, actionable methods to boost token efficiency, and practical advice for building resilient architectures that support sustainable growth. Ultimately, the session aims to empower organizations to make strategic, cost-effective decisions, ensuring they scale responsibly and unlock maximum value from their AI investments as the technology continues to accelerate.

Key takeaways:
  • Tokens are the true currency of enterprise AI.
  • Efficiency is intentional.
  • Model choice is an architectural decision.
  • Prompt structure impacts cost as much as model selection.
  • Caching is a design principle.
  • Opaque abstractions hide cost and block meaningful optimization.
  • 10x organizations won’t use fewer AI tokens, they’ll use them better.

Speakers
avatar for Dan Neff

Dan Neff

Senior Principal Cloud Architect, Adobe
Dan Neff is a Senior Principal Cloud Architect at Adobe, leading enterprise-scale generative AI operational onboarding defining use cases, running the AI Tools Radar, and standardizing vendor reviews and onboarding. He drives developer and engineering tools strategy and maintains... Read More →
avatar for Brian Scott

Brian Scott

Cloud Engineering Leadership, Adobe

Friday April 10, 2026 10:05am - 10:30am PDT

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